Acquiring quality traffic to your online store can be expensive and time-consuming.
You either have to pay for ads or invest in great content to get potential customers to visit, so it’s critical to convert more of the traffic that you are getting.
The idea is to drive traffic through paid ads, social media, email marketing, etc, and increase the return on investment (ROI) of those channels with best-fit messaging for each targeted audience.
Think about it—if you have just one page you send all your traffic to, regardless of the source, many people will bounce, as the message won’t match their intent for clicking through.
Ecommerce landing pages can help with this because they’re designed to convert well—with some top brands achieving an average conversion rate of 11.45%. That’s five times the average!
And we’ll share a bunch of real-life examples of custom pages built by brands doing this right.
But first…
A landing page is any site page designed to get a potential customer to take the next step in your sales funnel. There are many types of ecommerce conversions along this sales journey.
For your Shopify store, this next step can be:
Depending on where someone is in their journey toward a purchase, the messaging they receive will have to adapt.
You don’t want to lay on the sales language real thick when they are just starting to research their pain points. Instead, you want to educate to earn their trust.
Similarly, if they are ready to buy, there’s no need to bore them with extra education. Just find a way to get them to checkout without friction.
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Dedicated landing pages focused on just one ecommerce offer convert well because of the phenomenon known as the Paradox of Choice.
The more options we have, the harder it is for us to make a choice, which causes friction.
Colloquially known as “analysis paralysis”, this is when you feel so overwhelmed by options that you just… do nothing.
The more options you give a store visitor at a given time, the more likely they’ll feel overwhelmed and click the “Back” button.
However, if you present visitors with one clear option for what to do next, you simplify the decision-making process.
Further, the data indicate that dedicated ecommerce landing pages convert around 60% better than ecommerce websites taken as a whole.
Aside from converting more sales, adding especially custom Shopify pages to your store can help you:
To realize these benefits, you need to build pages in a way that drives customers to take that one action you want them to take.
Let’s look at a couple of the top tips for building better landing pages.
Overall, no matter how you’re going about customizing your Shopify landing pages for your store, here are three key things to keep in mind:
Now, there’s much more to landing page conversion rate optimization than the above tactics, but if you implement the above correctly, you’ll be on the right track.
For more tips on building awesome pages, check out our 22 landing page best practices for higher conversion rates. To do it well and quickly, you’ll want to use a great no-code landing page builder, so no time is wasted in building.
#cta-paragraph-pb#Want some inspiration? Check out these awesome Shopify landing page examples that cover all the various types of landing pages brands can create.
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There are several ways to build Shopify landing pages for your store. You can:
Let’s start with how to build a landing page directly in Shopify.
Shopify’s theme editor has improved over the years, especially with the Online Store 2.0 update in 2021.
You can use the Shopify theme editor with Online Store 2.0 themes to create a unique landing page template to give you a good place to start.
Just click the templates dropdown, choose Pages, and click Create template.
A modal will pop up asking for the template name and if you want to base it on an existing template. Click Create template after naming your new page.
You’ll get a blank template with a Page section included (or a copy of the existing template if you chose that).
This Page section is where you’ll add your unique page content for different campaigns that build with this template.
Using the menu on the side, choose the elements you want to show on every landing page and style them.
Drag and drop them to create the layout you want.
The content in these sections is fixed, so use imagery and language that’ll apply broadly to your landing pages, like product collections and generic headers.
Or you can create several page templates that you’ll use only once.
Save changes by clicking the green button in the upper right corner. Your template is now ready.
Create a new page in Shopify by first clicking on Pages in your Shopify dashboard, then clicking Add page.
You can learn more about creating different types of pages by checking out our guide to adding pages in Shopify.
You’ll be able to choose your landing page template and start creating unique content for your landing page here.
Add a page title, images, great copy, and your call to action here.
This will show up in the Page section of your landing page template. Everything else included in your landing page template will show on the page as built in the theme editor.
You can optimize your Shopify landing page for search engines by using Shopify SEO features such as the search engine listing preview.
Admittedly, this is a rather limited way to build landing pages that truly speak to distinct audiences. To make them all unique, you’d need to create separate landing page templates for each page.
While it’s possible, it isn’t ideal. Speaking of not ideal, you could also code your landing page templates.
If you know Liquid or have a budget for hiring a developer, you can create a custom Shopify landing page template from scratch (or a whole theme).
This would enable you to create sections that aren’t the usual Shopify theme offering. Liquid is an open-source template language created by Shopify and written in Ruby.
Shopify also uses JSON for the section files which increased with the move to OS 2.0.
However, if you don’t have the skillset (or time!) for this, it can be extremely difficult to create a functional landing page for your store this way, so we recommend…
For especially custom pages that go beyond what’s possible in Shopify alone, we’ve got you covered!
Shogun Page Builder has everything you need to quickly create beautiful landing pages that convert like crazy.
Once you connect Shogun with your Shopify store, you can drag and drop a custom page together in just a few clicks.
First, open Shogun Page Builder and decide whether you want to build your page from scratch or start from a template.
Name your new landing page, add the page path, and choose to not include the theme’s header and footer. This will remove navigational distractions from your landing page design.
Remember to use a page path (your URL slug) that’s short, memorable, and keyword-focused.
There are many different ways to customize your new landing page with Shogun Page Builder.
The Container element is a great place to start, as you can structure your page and build it vertically.
Or, you can start with one of Shogun’s pre-built blocks, like a product slider or some value props, for instance. This will allow you to set up your new landing page quite quickly.
You can also use the Columns element to create multiple content modules within a particular section.
This allows you to build horizontally as well as vertically, which helps to reduce page length while still displaying the most important information.
Containers and columns make it easy to visually segment information on your pages. Shogun offers a wide selection of other elements that you can place in any given container, including text, images (with free Unsplash photography), buttons, opt-in forms, and more. And certain elements are connected directly to your Shopify catalog, allowing you to add various product details with a single click.
Each element is customizable down to the smallest detail, all without code. So, you can quickly adjust things like margins and padding, hover style, borders, background color, and animations. You can even add custom CSS styling to anything you want.
You can also optimize your landing page for SEO by setting up your page’s meta fields.
When you’ve finished editing, save your progress.
Once your custom page is done, all you need to do is click Save and Publish, and it’ll go live on your integrated Shopify store.
In addition to Shogun Page Builder, we also offer another app, Shogun A/B Testing, that can be used to improve the landing pages on your Shopify store.
Shogun A/B Testing gives you the ability to create two versions of the same landing page and publish them both simultaneously. Then, you can compare how they perform against each other in real time.
This app allows you to test out changes such as new sales copy, different product images, etc. By running your own controlled A/B experiments, you’ll be able to objectively determine whether such changes are worth sticking with or not.
#cta-paragraph-pb#Find more incredible ways to extend your store’s functionality by checking out our roundup of the 31 best Shopify integrations for scaling your store.
Technically, yes. You can create a landing page template that you can use to create pages for particular campaigns. The drawback is that the sections you use in your page template are fixed, not unique to any particular page. The best way to create a landing page on Shopify is to use a page builder app like Shogun, which will allow you to drag and drop a page together super quickly.
Using Shopify’s built-in functionality, creating different landing pages is not simple. The easiest way to do it within Shopify is to build separate templates for each page using the theme editor to create each full page. The better way to do it is to use an app like Shogun Page Builder for easy drag-and-drop functionality and tons of pre-built elements.
A product landing page is a page built to drive sales of one particular product or collection, with all CTAs directing shoppers to add that product to their cart. It is made to educate targeted audiences and drive higher conversion rates than typical product pages.
The best app for creating landing pages on Shopify, in our humble opinion, is Shogun. With lots of pre-built page templates, 30+ page elements, and integrations with big names like Yotpo, Klaviyo, and ReCharge, building landing pages has never been easier.
It’s easy to add Shogun Page Builder to your Shopify store. From the Shopify App Store, find Shogun Page Builder and click “Install”. You can start with a free trial and find the plan that best fits your brand to start building amazing store pages.
Landing pages, as you’ve seen, can take many different forms.
They are effective tools for increasing conversion rates and delivering the right message to the right audience.
Knowing how important landing pages are to your Shopify store’s success, you can take inspiration from these examples with you as you start to create your own.
There isn’t one way to build a landing page, but there are easier ways.
Shopify provides a ton of value for ecommerce stores, but landing pages are best built with some help from the Shopify App Store.
To create pages on a whim without the need for developers, Shogun Page Builder is a great choice. You can go from idea to finished page in no time.
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